BRAND DESIGN

A brand is a distinctive and recognizable identity that represents your business. With my brand design service, I’ll create a unique image that reflects your brand’s personality, so you can attract the right audience in and around Sheffield.

WHY DO I NEED BRAND DESIGN?

I take a strategic approach to brand design, considering your target market, industry landscape, and brand objectives. I conduct thorough research and analysis to develop a brand identity that aligns with your business goals and resonates with your audience.

STRATEGIC APPROACH

I go beyond designing a logo. My brand design service encompasses a range of visual elements, including typography pairings, colour palettes, imagery styles, and brand guidelines, ensuring that every aspect of your brand's visual identity works together harmoniously.

COMPREHENSIVE BRANDING SOLUTIONS

I’m very passionate about creativity and innovation and I bring fresh perspectives and unique ideas to every project, ensuring that your brand stands out and leaves a lasting impression. I aim to create a visually captivating brand identity that captures the essence of your business.

CREATIVE EXCELLENCE

I believe in collaboration and involving you in the brand design process. Your insights and feedback are invaluable in shaping the final brand identity. I work closely with you to understand your vision, incorporate your preferences, and ensure that the end result exceeds your expectations.

COLLABORATIVE PROCESS

MY PROCESS

I deeply engage with your brand and conduct research on your target audience, competitors, industry trends, and brand positioning.

1. DISCOVERY & RESEARCH

Based on my research, I develop a brand strategy that outlines key messaging, brand personality, and positioning.

2. BRAND STRATEGY

I then translate the research insights into visual concepts, exploring various design directions that align with your brand's identity.

3. CONCEPT DEVELOPMENT

4. REFINEMENT

From your feedback I fine-tune the design elements, ensuring that they accurately reflect your brand's values and resonate with your target audience.

I then present the finalised brand identity on relevant mockups to showcase how the brand will work across various touchpoints.

5. PRESENT

On completion of the project, I offer continuous support and guidance to help you effectively implement your brand identity, answering questions and providing assistance for its application in marketing materials, digital platforms, and other touchpoints.

6. ONGOING SUPPORT

EXAMPLES OF MY BRAND DESIGN WORK

A billboard mockup featuring a brand identity for a car company.

Onwards

The objective was to convey a corporate brand identity that is clean, simple, and concise, effectively capturing attention through the brand's colour palette and delivering a clear brand mission with just a few words.

Eagle-eye view of a forest with brand messaging in the middle.

Road to Hana

The goal was to design a brand identity that strongly communicated adventure, appealing to bold individuals. Through the use of grunge typography and the brand's colours to emphasize keywords, it successfully captures the attention of young daredevils while maintaining strong brand recognition.

A leaflet mockup that showcases clever brand design.

Healthy Hearts

A community-driven heart organization sought a brand identity that conveyed unity and professional healthcare. This was accomplished through thoughtful design and brand messaging, creating a comforting and reassuring experience that instils a sense of trust.

WANT TO DISCUSS YOUR BRAND DESIGN PROJECT?

Click the button below and we can define your vision.